Tatiana Cirisano
VP of Music Strategy
MIDiA Research
Tatiana Cirisano is the VP of Music Strategy at MIDiA Research, where she identifies the risks and opportunities in the rapidly changing music market for a client base of leading global entertainment and tech companies. She also shares her insights as a recurring guest on music biz podcast Trapital. Prior to this she began her career as a music business reporter, primarily at Billboard, where she penned award-winning features on industry developments as well as cover stories on artists like Tame Impala, Alicia Keys and Travis Scott. Her key focus areas include music consumer behaviour, emerging technologies, and fandom.
9:00am
Sector One: Streaming
The Streaming Multiplier: Podcasts, AI & Global Demand
While U.S. growth is moderating, global music streaming continues to scale, with revenues projected to nearly double by 2030. We examine how this growth is driven by emerging-market subscriptions, new audio formats including podcasts and AI, and stronger artist protections reshaping value across the ecosystem.