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Amplify
2026 Speaker

Jill Fernelius

Jill Fernelius

Senior Vice President

California Bank & Trust

Jill Fernelius has two decades in finance, where for the last seven years she has focused on customizing cash management and financing solutions to clients in the music industry. Known for her operational knowledge and client-first approach, Jill is passionate about building long-term relationships and serving the people behind the music. She currently serves as Treasurer for the Board of Directors at Historic Rock Castle, a Middle Tennessee landmark that hosts acclaimed songwriter events.

3:20pm

Sector Five: IP Valuation
Pricing the Catalog: How Music Asset Valuation Is Evolving

As global capital continues to flow into music rights, the frameworks used to value these assets are rapidly evolving. What once appeared to be a straightforward yield play has grown more nuanced, shaped by shifting revenue mixes, macroeconomic pressures, and expanding interest in indie and genre-specific IP. This session examines how valuation perspectives have changed since the post-pandemic acquisition boom—and how advisors and dealmakers are redefining price, structure, and expectations in today’s market.

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