Barry Massarsky
Partner
Citrin Cooperman
Barry Massarsky is a partner and leader of the firm's Music and Entertainment Valuation Services Practice. He is widely recognized across the music industry for pioneering the catalog valuation methodologies that accelerated music rights into a $25 billion asset class. He has over 30 years of experience acting as a key advisor in the music industry serving the valuation interests of music publishing and recording label firms. He provides strategic counsel to owners of music copyrights, as well as valuation, litigation economics, and performance income review. Barry is known for his high value relationships with performance rights organizations, music publishers, record companies, music industry trade organizations, and music litigation firms.
Barry has pioneered the field of music copyright economics serving revenue-related interests within the U.S. music industry, facilitating strategic opportunities for advancing royalty income, and inspiring new license regimes. Barry has worked with commercial lenders, private equity, and other financial investors who are acquiring music asset rights.
Previously, Barry was the founder of Massarsky Consulting, a leading copyright economics consultancy, which joined Citrin Cooperman in 2022. Prior to founding Massarsky Consulting, Barry was a Senior Economist at American Society of Composers, Authors and Publishers (ASCAP).
3:00pm
Sector Five: IP Valuation
Pricing the Catalog: How Music Asset Valuation Is Evolving
As global capital continues to flow into music rights, the frameworks used to value these assets are rapidly evolving. What once appeared to be a straightforward yield play has grown more nuanced, shaped by shifting revenue mixes, macroeconomic pressures, and expanding interest in indie and genre-specific IP. This session examines how valuation perspectives have changed since the post-pandemic acquisition boom—and how advisors and dealmakers are redefining price, structure, and expectations in today’s market.